Nexidia and ActiveGroup Partner to Bring Immediate, Searchable Audio Results to Qualitative Research

Feb. 14, 2006

Nexidia Developer Edition provides ActiveGroup with a competitive advantage

Atlanta, February 14, 2006 -- Nexidia, the leading provider of rich media search and speech analytics solutions, announced today a partnership with ActiveGroup, the premier provider of videostreaming for marketing research. Using Nexidia Developer Edition, ActiveGroup has expanded its suite of innovative tools and services to include rich media search capabilities . Dubbed ActiveSearch, the new functionality allows ActiveGroup to immediately index and make video content searchable for its clients.

Using ActiveSearch, powered by Nexidia, authorized users will be able to search for a word, phrase or word combination in the audio track of a specific focus group or interview. Or for larger projects, clients can search across all focus groups or interviews that have been conducted in the same project. When the results are returned, researchers can easily play the video or create video clips of the content. The Nexidia and ActiveGroup partnership will create a more robust platform that speeds up analysis and makes collaboration among colleagues easier and faster.

“Consumer package organizations, pharmaceutical companies, and advertising agencies have a unique need to not only administer but also search and analyze focus group audio-video information concerning their products and services, ” commented John Willcutts, CEO and President of Nexidia Inc. “Nexidia’s unique phonetic search and retrieval technology enables ActiveGroup to provide an alternative to its ActiveNotes product delivering a fast, accurate and easy-to-use speech analytic solution. In partnering with ActiveGroup, we’ve created an approach that enables users to have immediate access to valuable customer feedback.”

"The incredible technology that Nexidia has developed is the most advanced in the industry. It allows our clients to easily search for words or phrases from hours of content. The fact that there is no front-end work required with custom dictionaries and training, truly makes this an easy-to-use add-in for our videostreaming services. Our customers could not be more impressed with the technology and the analysis that it affords them," said David Nelems, President, ActiveGroup, Inc.

About Nexidia

Nexidia is a leading provider of highly scalable, highly accurate rich media search and speech analytics software. By transforming audio data into actionable intelligence, Nexidia allows both government and commercial enterprises, in industries such as Healthcare, Insurance, Financial Services, Media Creation and Aggregation, Telecommunications and Outsourcing, to leverage untapped information previously locked away in audio-video content. Based on years of research and development, Nexidia’s phonetic engine is the only tool that allows the user to search on proper names, places, industry terms and jargon without extensive training and cumbersome dictionaries. The process is adaptable to a range of audio analyses, excels across the full spectrum of audio quality, and supports language ID and music & silence detection. Nexidia’s proven technology is a fundamentally different approach and is the only audio-video search solution that can answer the market demand for a highly scalable and accurate solution. For more information, please visit www.nexidia.com.

About ActiveGroup

Research professionals often find they’re spending more time in airports and hotels than working in the office — not to mention more time away from their families. Adding to their frustrations is the limited access their colleagues have to research data during the course of their projects. ActiveGroup offers an alternative that can save clients significant travel time and money while expanding the collaborative ability of a research team, because everyone with a stake in the outcome can view the event live and on-demand from their desktop or laptop—from anywhere.

In 1998, ActiveGroup began leading the way in videostreaming for focus groups, in-depth interviews, and web usability testing. Since then, the company has broadcast over 75,000 hours of marketing research from its network of over 230 facilities, helping more than 850 of the Fortune 2000 companies make faster, more informed, and more cost-effective decisions with their qualitative research.