Nexidia

Discover Customer Perceptions, Gain Market Insight.

Knowing the marketplace is critical to the success of your company. From products and service offerings to the effectiveness of marketing outreach programs, speech analytics delivers the voice of the customer. Instead of waiting on sales numbers or traffic reports to determine the validity of new products and marketing efforts, Nexidia gives CMOs the ability to hear customer reactions first-hand. Through the use of market intelligence discovered by Nexidia your contact center will be able to:

“Why not make a small investment to save significant amounts of money and improve the customer experience?”
—Terry Walls, Alliance Director
Accenture

Increase revenue:

• Understand if marketing campaigns are driving call volume and sales
• Determine if low sales conversions are a true result of marketing or if other issues such as insufficient agent training or broken processes may be factors

Improve Competitive Analysis:

• Automatically categorize calls where a competitor is mentioned and determine how it relates to your business - i.e. competitor is offering better prices, more desired service or product, better customer service

Decrease Money Spent on Ineffective Marketing Campaigns:

• Determine the effectiveness of campaigns while they are occurring and the opportunity for modifications still exists

Improve Product and Service Offerings:

• Leverage tools for root-cause analysis, call categorization and call driver metrics to determine what actual and desired products and services drive calls and sales